Founder's Message

To everyone who visits, supports, and stands behind this brand — thank you. 

Tru Alpha Cigar & Trust U.S.A. is more than cigars. It’s about passion, patience, and purpose. I am deeply grateful for every Brother of the Leaf, Sister of the Leaf, and every friend who believes in this journey.

We all come from different walks of life. We are all given opportunities. But the only one that truly counts is the one you choose to make real — the footprint you lay down, the ground you break, the vision you nurture. Like these leaves, dreams have to be planted, watered, cultivated, and patiently grown. With effort and with faith, they will sprout. And when the time is right — God’s time — you will reap the fruits. 

This brand is built on more than tobacco — it’s built on faith, resilience, and the belief that anything is possible when you put God first. Celebrate yourself, walk your walk, and protect the vision God placed in your heart. Some things are best kept close until the world is ready to see them.

Be a true alpha. Lead with faith. Live with passion. And remember always: nothing is impossible. When you have God has your back !Amen.

— Robert Louis Cardenas
Founder, Tru Alpha Cigar & Trust U.S.A