Bound by heritage. United in trust.

At Tru Alpha Cigar & Trust U.S.A., we don’t just distribute — we build covenants. Every cigar carries the grit of our craft, the weight of our heritage, and the faith that binds us. That’s why our retailers aren’t just accounts; they are Pact Retail Partners.

This alliance is forged in loyalty and legacy. Each partner represents a stronghold where our values live — resilience, craftsmanship, patriotism, and honor. To walk into a Pact Retail Partner is to enter a space chosen to uphold the same standard of excellence we demand of ourselves.

Together, we stand shoulder to shoulder. Together, we keep the flame burning.

 

“Not business. A brotherhood."